Has Chobani soured on Noho?
Nearly two years after the Greek yogurt big introduced plans to show a brand new workplace constructing at 360 Bowery into its world headquarters, its much-hyped “Chobani Home” stays conspicuously quiet.
The 22-story boutique constructing on the southwest nook of East Fourth Road seems completed on the surface. However inside, there’s little signal of the formidable workplace and group hub that Chobani unveiled in October 2024.
The bottom ground, the place Chobani introduced plans for a group kitchen serving nutritious meals to individuals in want, is hardly greater than a concrete shell. The remainder of the constructing is empty. No workplace employees are clocking in but.
It’s a good distance from the imaginative and prescient Chobani pitched almost two years in the past when it leased all the 121,000-square-foot constructing and introduced an anticipated opening within the fourth quarter of 2025. On the time the lease was signed, The Actual Deal reported asking rents that ranged from $120 per foot to $200 per foot for the 5,812-square-foot penthouse.
In a press launch, the corporate described Chobani Home as a “new mannequin for city growth” that would come with its world enterprise headquarters, an “innovation middle” the place meals scientists would work to eradicate world starvation, an experiential retail house and an incubator lab for NGOs and nonprofits.
Gov. Kathy Hochul touted the corporate’s 30-year dedication as “a testomony to our numerous expertise, abilities and industries.” The constructing would additionally home a nonprofit based by Chobani CEO Hamdi Ulukaya that helps refugees discover jobs, the corporate stated.
It was meant to be a type of company and civic middle, with yogurt. However the fourth quarter got here and went. Chobani has moved out of its longtime Lafayette Road digs to 53–55 Seashore Road in Tribeca, the place it signed a 56,000-square-foot lease in February, in keeping with Colliers. The identical month, it signed a short-term 21,100-square-foot lease at 99 Hudson Road, in keeping with Crain’s.
Maybe the brand new headquarters are simply taking longer than anticipated. A safety guard on the Bowery constructing stated the plan continues to be for Chobani Home to open there in some unspecified time in the future. The owner, a partnership that features Charles Blaichman, SK Improvement’s father-and-son crew Abe and Scott Shnay, and the Ironstate Properties brothers Michael and David Barry, didn’t reply to requests for remark. A Chobani consultant declined to remark.
In the meantime, Mayor Zohran Mamdani this week appointed Ulukaya, a Turkish immigrant who based Chobani in 2005 after shopping for an upstate yogurt plant and is now value about $12 billion, to his new business advisory council.
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